Archive for the ‘New products’ Category

Low cal treats

January 31, 2010

Interesting to see that New Covent Garden Soup have launched one portion cartons labelled prominently with ’99 calories’. Reminds me of the PizzaExpress Leggera pizza which markets itself as 500 calories (they’ve cut out the centre and put salad in it), to which have now been added Leggera wine and desserts.

These seem like smart moves to me, especially at this time of year.  Some would argue that these are occasional treat purchases and people aren’t thinking about health or calories on those occasions. But I would argue that (a) a lot of people are grateful for a lower guilt treat, (b) for some buyers these brands are quite everyday purchases where health considerations are already relevant and (c) this should open up additional occasions for these brands and hence increased frequency of purchase. 

Even amongst people who aren’t calorie-conscious these initiatives get these brands talked about and considered afresh. They demonstrate that these companies are alive and innovating and not afraid to try something out: very appealing qualities and particularly important for long-established brands.  Just do it, as they say.

Apple vs. Obama

January 28, 2010

Good post from Anil Dash (legendary blogger and smart guy) yesterday – see – about how it feels like there is way more chatter and advocacy about the Apple iPad launch than about the State of the Union address or Obama’s agenda in general, despite the way Obama mobilized a lot of those people during his campaign.

Over to Anil: “What leaves me at a loss […] is how many otherwise sane and sensible people give their time and energy freely to help support a company like Apple that, despite its elegant designs and generally excellent products […] certainly doesn’t need free PR from some of the most talented people on the web.

Though Apple is a reasonably progressive company, they explicitly don’t give a shit about poor people. […] Who does need your help? I’d say the current administration does. Because the biggest difference between now and 18 months ago is not that President Obama has gotten elected; It’s that those who support his agenda have gotten lazy about helping in the effort.”

Good point huh?